Friday, August 27, 2010
Icelandic Designer Velvet Vixen
"Sarah Jonasson of The Velvet Vixen was raised in Gimli MB 100% Icelandic, taught at George Brown College in Toronto, and inspired in Winnipeg MB.
She unifies dichotomous styles between dark and edgy - to elegant and feminine, designing women's clothing and accessories.
One of her trademarks is designing with eco friendly fish leather, and she strives to be eco conscious whenever possible. For example, she offers the choice of Organic Bamboo fabrics when ordering her designs. She also offers reworked vintage clothing, using only great quality vintage fabrics like cashmere, silk, or fabrics with unique patterns, and turning them into totally new and modern designs. She is able to get the most out of the materials, such as reusing crystals from antique chandelier's into her jewelry, vintage watch bands into high quality headbands, and luxurious silk vintage drapery into miniskirts.
She drafts her designs onto paper to create the patterns, she also designs by draping the fabric onto her dress form as it speaks to her, and sometimes she mixes the two styles together. A lot of the time she doesn't even plan exactly how the finished design will look, but as she progress during the design process it is clear to her what details need to be added to create a perfect balanced design.
She has a very close relationship with her customers, and is happy to have started selling her designs at crafts shows, and anywhere she is able to communicate face to face with her customers. Here is some examples of feedback from her customers:
Beautiful. I can't say enough about the quality of work. It's so beautiful I am afraid to wear it again because I don't want to ruin it. I wore it and received so many compliments but all the compliments should go to Sarah for her craftmanship. She took a piece of fabric that I had for years and turned it into a work of art. Love it!
Beautiful color and great fit. Seller is a real asset to Etsy. Sarah thanks so much!
-Themole (return customer)
Great communication, friendly, helpful, gorgeous designs! Highly recommended! Thanks for everything Sarah, I appreciate it very much! I will be back for sure! Take care! :-)
Amazing dress! Not only is it gorgeous, it's light and comfortable and fits perfectly. The beautiful and original design really stands out in a crowd. Thank you so much!
Photography: Jessica Horst
The Velvet Vixen